Doom, then. Or as brand directors may prefer, DOOM. Bethesda and franchise creator id Software have been silent on the subject for some months, following the announcement that Wolfenstein: The New Order would ship with beta keys for the Doom Xbox One beta. That could have something to do with eyebrow-raising allegations about protracted development difficulties.
At the time of the aforesaid allegations, Bethesda conceded that "an earlier version of Doom 4 did not exhibit the quality and excitement that Id and Bethesda intend to deliver and that Doom fans worldwide expect". The company's vice-president of marketing Peter Hines has said a little more on the subject to MCV. Apparently, Bethesda is now much more confident about Doom's prospects following the successful rebooting of Wolfenstein.
"Let's be honest, it was a bit of a tarnished brand," Hines observed of the latter. "And we knew that. The last couple of games were either 'ok' or 'not great'. It wasn't a franchise where people were desperate for the next one. Wolfenstein isn't Uncharted. We knew this would take some explaining. But developer Machine Games has now untarnished the IP." For reference, we treated Wolfenstein: The New Order to a rabble-rousing 9/10.
"We view that similarly to Wolfenstein," Hines said of Doom. "Because it's been so long since the last Doom game. We are going in as if we need to prove ourselves all over again. We have no free passes. Nobody will assume this is going to be awesome.
"We are going to have to prove that this is something that's going to be fun and different that you need to pay attention to. That has to be our default position, we can't be: 'It's Doom, of course you're going to play it'. But that just makes us work harder."
The game's one and only trailer suggests that demons are back on the menu. Watch out for more at QuakeCon this month.