Did you survive Christmas without buying a next gen console? This may be your cue. Zavvi.com has slashed the Xbox One's price to £409.99 - a whopping (not really) £20 off the RRP. Hopefully, it's the snowball that starts the avalanche.
The offer doesn't include a game, so you may wish to pick up a bundle instead. We posted a round-up of the best Xbox One bundles in December, which is probably rather out of date by now, but could be worth a glance. I'll treat it to a rewrite soon.
Update - It Begins. The Hut is also offering an Xbox One with no bundled game for £409.99. Any more for any more, internet?
Thanks for noticing, Videogamer.