Microsoft: record Xbox One pre-orders won't result in store shortages

"Pre-order isn't the business. The business is selling consoles."

Microsoft Game Studios' vice president Phil Spencer has assured people that there will be enough Xbox One stock on day one to meet demand, despite pre-order shortages. You'll be able to walk in and physically buy one at release, would you believe.

In an interview with GameInformer (thanks, Videogamer) Spencer took a moment to soothe those who haven't pre-ordered. "You want people to be able to walk in the store and buy one on day one, so you're trying to manage the inventory that isn't pre-sold," he said. "It's not a yield problem, it's us trying to manage the hardware side.


"I want parents who don't think about pre-ordering electronics to be able to walk in and have a chance to find a box," he continued. "There might be a line, but I don't want it to be that if you didn't pre-order in September, you can't get one. That doesn't feel like a great consumer experience.

"Availability should feel a lot better than it did for 360. If people want to pick up more controllers and games, they'll be there. We feel really good about our pre-order number, and we're managing it through allocation rather than demand.

"[Pre-order] isn't the business. It's way more important to me what happens when people walk in the store. The business is selling consoles," Spencer concluded.

Good news for anyone that hasn't yet managed to secure their Xbox One pre-order, which are selling out fast at most retailers. The Forza Motorsport 5 Day One edition pre-order sold out "in less than two hours," according to GAME.