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Call of Duty "has never been stronger", says Activision, and Ghosts "has set the stage for greatness"

"I'm confident that we are going to deliver something special."

Activision's still keen on the whole Call of Duty thing, readers, despite lavishing the lion's share of E3 limelight on Bungie's forthcoming Destiny. According to the firm's Eric Hirshberg, the franchise is still the one to beat.

"All I can tell you is that the franchise has never been stronger," Hirshberg explained to IGN in a recent interview. "At this moment in time, we have more people playing every month, more people logging on to play every day, a better digital business with people playing longer into the cycle of each product and purchasing more DLC and purchasing micro-DLC and purchasing season passes.

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"Those are all the hard measures. How is the content we're making selling? Are people enjoying it? That seems to be going well. Then you look at the softer measures, just in terms of social media engagement and video views. Anticipation is high for Ghosts. When you're building off such a strong foundation of engaged players, that's usually a pretty good sign.

"It all comes down to us making a great game every time out, and I'm confident that we are going to deliver something special with Ghosts."

How special? Well, Hirshberg reckons Call of Duty: Ghosts "set the stage for greatness" by "wiping the slate clean creatively". "We've changed to a world where America is not the dominant force, but an underdog," he said, linking the game's canine accomplice/subweapon to its core concept in a spectacular feat of free association.

"That opened up new visual opportunities. It opened up new gameplay opportunities. We're shaking things up. Multiplayer is going to have new ideas. Dynamic maps are something we're doing. Character customization is something we're doing.

"The story mode is going to be...I don't know if you've seen what we [showed at E3], but it's gorgeous. It's emotional. It's got a different kind of tonality and feeling to it. It all comes down to us making a great game every time out, and I'm confident that we are going to deliver something special with Ghosts."

Sold? Here's how the game will differ across Xbox 360 and Xbox One.

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