70. Shinji Mikami, executive producer, Tango Gameworks
We're sure it's not just nostalgia for Resi 4's first trailer, but the reveal of a new Shinji Mikami game, like survival horror The Evil Within, is an event. His personal goal is to make Japan "proud", and we're behind him all the way.
69. Rami Ismail & Jan Willem Nijman, co-founder, Vlambeer
Vlambeer is all about the boutique action game, controls tweaked just so in the likes of upcoming dogfighter Luftrausers and iOS's Super Crate Box. They're smart about the economics and politics of indie development, too.
68. Stephane D'Astous, general manager, Eidos Montreal
Imagine setting up a brand new studio, then going straight to work on one of the most complex and beloved games in the world. Stephane D'Astous pulled it off with Deus Ex: Human Revolution, and is doing it again with Thief.
67. Leland Yee, California State senator
This US politician has led a tenacious campaign against videogames for nearly a decade, using the scantest evidence to claim that violent videogames are a "public health matter" causing minors to act violently, representing a mainstream view that videogames need to contest.
66. Emmett Shear, co-founder, Twitch
The way we enjoy games forever changed when we began to stream them online. Emmett Shear's Twitch is the leading service, making new gaming celebs and broadening games' potential as a form of entertainment.
65. Jaakko Iisalo, creative director, Rovio Entertainment
The man who made Angry Birds brought videogames to huge new audiences, with over a billion downloads so far. Microsoft has to hope that Xbox is as attractive a platform to Iisalo as iPhone and iPad evidently are.
64. Arnt Jensen, GAME director, Playdead
One look at Limbo is all it takes to get sucked into its grim little world - one that isn't without its mischievous side. We're hoping that Arnt Jensen can repeat the trick for Playdead's next indie opus.
63. Yannis Mallat, CEO, Ubisoft Montreal
Headed by Yannis Mallat, Ubisoft's lead studio is behind its leading properties: Splinter Cell, Assassin's Creed, Far Cry, and Prince of Persia. It's an impressive list that makes Mallat something of a stellar hitmaker.
62. Patricia Vance, president, Entertainment Software Rating Board
With the US the world's most lucrative game market, it's organisations like Vance's ESRB that act as gaming's moral code, defining how violent they can be and acting as a defence against criticism of games' maturer themes.
61. John Carmack, technical director, Id Software
Rage may not have been the hit id was hoping for, and it suffered from a few technical issues, but few games can match the level of unique detail that Carmack's visionary work allowed it to display.