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Dead Island PR infamy: Deep Silver "deeply sorry" for widely-hated big-breasted corpse statuette

"We are committed to making sure this will never happen again."

We didn't write about this yesterday, because I was too busy staring bleakly at my feet in search of my happy space. Deep Silver's Dead Island: Riptide "Zombie Bait Edition" includes a small, mangled plastic torso with enormous breasts, wearing a Union Jack bikini and matching thong. Hey, at least it doesn't double as a sex aid.

The press release describes this as "Dead Island's grotesque take on an iconic Roman marble torso sculpture. Measuring 31cm high and 18.5cm wide, each of the Zombie Bait sculptures are hand-painted and depict the grisly remains of one of Palanai island's zombie infected."

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According to Deep Silver's sales and marketing director Paul Nicholls, "we wanted to provide a unique collector's edition that was utterly 'Dead Island' and would make a striking conversation piece on any discerning zombie gamer's mantel."

I can imagine the conversation all too well, Paul. "My god, you've got a small butchered effigy of a woman on your desk." "I know, it's because I'm a discerning - wait, where are you going?"

Following a swell of outrage on Twitter and various forums, Deep Silver now says it "sincerely regrets" the move.

"We deeply apologize for any offense caused by the Dead Island Riptide "Zombie Bait Edition", the collector's edition announced for Europe and Australia," the publisher commented in a statement. "Like many gaming companies, Deep Silver has many offices in different countries, which is why sometimes different versions of Collector's Editions come into being for North America, Europe, Australia, and Asia.

"For the limited run of the Zombie Bait Edition for Europe and Australia, a decision was made to include a gruesome statue of a zombie torso, which was cut up like many of our fans had done to the undead enemies in the original Dead Island.

"We sincerely regret this choice. We are collecting feedback continuously from the Dead Island community, as well as the international gaming community at large, for ongoing internal meetings with Deep Silver's entire international team today.

"For now, we want to reiterate to the community, fans and industry how deeply sorry we are, and that we are committed to making sure this will never happen again."

A victory for taste and grown-up, non-objectifying games marketing, or a sad capitulation to the forces of hand-wringing political correctness? (Or a publisher trying its hand at manufacturing some outrage?) I'm sure you've got an opinion, so by all means share it.

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