Ninja Theory on DmC sales: making a great game is better than making a best-selling one

Also, DmC Hell and Hell difficulty is "like playing a different game"

Our DmC: Devil May Cry review went up earlier this morning, and has thus far - touch wood! - not been burned in effigy by people who think cutting the frame-rate is tantamount to mixing whiskey with holy water. Here's a round-up of forward-looking comments from Ninja Theory honcho Tameem Antoniades.

First up, those of you who despair at the starting difficulties need to get busy unlocking Hell and Hell mode, in which Dante dies in one hit, enemies previously relegated to the campaign's last half show up in the first five minutes, and the AI becomes dramatically more aggressive.


"That's for masochists," Antoniades told us. "The enemy set-up is different, so it's like playing a different game. Between the normal mode and the first replay mode, and the two remix modes, and multiple replay modes. It's a bigger game than we've ever made before."

It's also a more political game than Ninja Theory's ever made before, casting mega-corporations as the sanitised public faces of demon overlords. Antoniades cautions against taking the satire too much to heart, however. "What's there to be taken away depends on the person and what they read into it. I don't think there's any desire on our part to change people's minds or make bold statements.

"If you do get something out of it, that's all the better; the best entertainment works on multiple levels any way, but doesn't ram it down people's throats. Even the blood 'n guts horror stuff, the best stuff works on multiple levels, like Sam Raimi's films compared to Hostel, which is gore porn.

"Inception or even the Matrix... there's very few examples of entertainment that hit multiple levels. Part of me would love to do that but it's unexpected and not required. You can't make it happen, but you can aspire to have more dimensions that one."

DmC hits shelves tomorrow. Is Antoniades worried about sales? Has the developer been set any outrageous targets by publisher Capcom? Apparently not. "It's important to state from our perspective as developers that we don't make predictions on sales. We don't set commercial targets because one of the reasons that we're fiercely independent and set up our own studio is that we want to make games that we like.

"If success follows that's great - but success is very elusive."

Both Ninja Theory and Capcom have indicated a willingness to work with each other again. We hope they do. Ninja Theory Onimusha sequel, anyone?