The first rule of Fight Club is that when you're abducted as a child, chemically experimented upon and transformed into a superhuman killing machine, you vent your injured feelings by stamping on a Promethean Knight's head. There you go - now you don't even need to watch Halo 4's launch trailer, a mix of live action and CGI that's directed by the one and only David Fincher.
This may be the first time we've laid eyes on Master Chief's bodily hair, by the way. Such lovely strokable forearms. Are you stoked?