Raise your hand if you're familiar with the term "Wii60". Congratulations - you're officially over six years old. Microsoft's former US chief Peter Moore coined this abysm of corporate-speak in 2006, looking to capitalise on an internet-wide realisation that you could buy an Xbox 360 and a Wii for the same price as a PS3.
As you may have guessed, the idea wasn't to extend a friendly hand to Nintendo - it was to undermine Sony. Such is the Way of the Wasteland - and now it's reigning MGS corporate vice president Phil Spencer's turn. The Wii U's great, Nintendo! We love that next gen shizzle here in Redmond. We dig it to the max. But we mainly love it because of what it has in common with our (elderly) current generation console, including graphics and games.
"No, our SmartGlass was driven by the fact that people use multiple devices at home to consume content," Spencer told GI last month, when the latter asked whether the much-touted multiple screen software was a response to Wii U's touchscreen pad. "Whether they're watching TV with their laptop up or sitting with their phone while browsing the web, we could use the power of Live to connect all these devices in an intelligent way and turn your TV into a smart TV.
"Your specific question on the other press briefings, I went to EA, Ubisoft, Nintendo and Sony and ours," he continued. "Things that I thought and I am more of a positive than a negative; things I liked were ZombiU, they were nice enough to let me play. I thought that game played very well, and I saw the use of another screen and how that would work." That's right, Spencer. Butter 'em up while singing the virtues of dual-screen entertainment in general, rather than the Wii U tablet in particular.
"I think their Pro Controller makes a lot of sense with the platform they've built," he added, with what we imagine to be the sweet, well-intentioned smile of a child "playing doctor" with a household pet using a can opener. "They are building a platform that is effectively a 360 when you think of graphical capability.
"Now they are really making an on-ramp for the back catalog of games that are on 360. It is easy for those games to move over the Wii U. They've moved the buttons around, and they've made a controller that feels familiar for 360 gamers, so I get why they are putting those pieces together."
There was room for one last twist of the knife, in reference to Nintendo's E3 conference showing. "I would have loved to see Zelda or Metroid or some of my favorite Nintendo franchises, which I didn't see."
I feel like an Aisha Tyler style rant-response is due. Any thoughts on all this tomfoolery?