Former Mass Effect dev: stop moaning about day one DLC

"Stop telling us when and where we should be building our content"

At the always-popular Developer Rant panel at the Game Developer Conference, Christina Norman - formerly of Bioware and now at League of Legends developer Riot - vented her feelings on people complaining about day-one DLC.

"Building good DLC is really hard, and developers are constantly trying to find a way to develop that DLC better, get it out to players, and to reach players" she told the audience. "There's no point in releasing DLC a year after your game comes out when most people have already sold it back to Gamestop three times. So, that means getting it out early. That means day one DLC."

Javik, star of Mass Effect 3's From Ashes DLC pack.

"Players rant, they know nothing about this DLC that's coming out other than its name and it's like "the game must be incomplete, the game must be ruined."

"Game developers are not evil... we just want to release awesome stuff. So players, please give us a chance, judge our games based on what they are, judge the DLC based on what it is, and stop thinking you're a producer and telling us when and where we should be building our content."

Her comments follow recent controversy over Mass Effect 3 DLC, which Norman worked on at Bioware before moving to Riot last year. Producer Casey Hudson was moved to defend the "From Ashes" pack, saying that it isn't content that has been removed from the main game.

DLC has been the subject of several sessions today, and the consensus has been that the faster it comes out, the better. Most players want to play DLC the moment the game comes out, with interest dropping sharply after the first month and being almost zero after five months, according to a presentation by research group EEDAR.