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GTA TV and Rockstar TV trademarks snapped up by Take-Two

GTA 5 to feature new video strategy?

Take-Two Interactive has trademarked "GTA TV" and "Rockstar TV", possibly auguring an all-new level of trans-media promotion for Grand Theft Auto 5.

The trademarks cover everything from kids' cartoons to documentary films. Listings mention "computer game programs and software; animated motion picture films featuring entertainment, namely, action, adventure, dramatic, comedic, children's and documentary themes; pre-recorded video discs and other pre-recorded digital and electronic media in the field of live action programs, motion pictures, or animation featuring entertainment, namely, action, adventure, dramatic, comedic, children's and documentary themes."

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Grand Theft Auto 5 takes place in San Andreas.

Past Grand Theft Auto titles have featured in-game radio and TV programming, plus a range of associated viral websites. Where do you think Rockstar could take us next?

Grand Theft Auto 5 is slated for release this year, though analysts claim it could slip to 2013. Rockstar has recently begun hiring for next gen development work.

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