EA and DICE's Battlefield 3 is off to a furious start at retail, clocking up the 10th biggest UK all-formats units sold performance ever, and the ninth biggest by revenue.
Rather shockingly, the new shooter not only blasted past last year's Medal of Honor to the tune of 2:1, but managed to beat the launch week sales of all 17 previous Battlefields combined. That's what you get when you turn the marketing dial up to 11, I guess.
Battlefield 3's thunderous debut was more than enough to knock Warner's Batman: Arkham City to second place, after a 52 per cent fall for the Dark Knight's celebrated new outing. FIFA 12 takes third, and Football Manager 2012 nabs fourth after sales drops of 14 and 42 per cent respectively.
Ubisoft's Just Dance 3 held onto fifth position for a second week, while toy-meets-videogame Skylanders: Spyro's Adventure broke into the top 10 at ninth, after a 31 per cent climb.
In a surprise twist, Kinect Sports: Season 2 landed at 18th on its first week, a disappointing effort for the sequel to the UK's best-selling Kinect game. Expect it to climb over the coming weeks, however, as Microsoft's Christmas marketing kicks in.
GfK/Chart-Track Top 10 (week ended October 29):
01. Battlefield 3 (EA)
02. Batman: Arkham City (Warner)
03. FIFA 12 (EA)
04. Football Manager 2012 (Sega)
05. Just Dance 3 (Ubisoft)
06. Forza Motorsport 4 (Microsoft)
07. The Sims 3: Pets (EA)
08. Zumba Fitness (505 Games)
09. Skylanders: Spyro's Adventure (Activision)
10. Rage (Bethesda)
[Source: UKIE Games Charts©, compiled by GfK Chart-Track]