Top Gear's Reasonably Priced Car challenge has made it into Forza 4, we discovered last night.
At Microsoft's Forza 4 event at E3, demo pods were set up to run a lap of the Top Gear test track in a classic muscle car, a Subaru rally car, a Ferrari - or the sluggardly Kia Cee'd hatchback used in the show.
A brief hands-on confirmed that yes, the Kia is not a particularly fast vehicle, although it is at least quite easy to get round the track. The Stig is earning his money doing it at high speeds.
The comedy value of the Kia logo appearing when you start the race, in place of the more common Ferrari or even Ford badges, cannot be understated. Look forward to some hotly contested leaderboards when the game ships later this year.