Microsoft's Aaron Greenberg has praised the current lineup of Xbox 360 releases, pointing out that no other platform has more exclusive content.
"There's no other platform that offers more exclusives," he said in a group interview. "Obviously there are going to be great games on the PlayStation 3, and we respect that, but our goal is to have the most blockbuster titles and the most exclusives and I think we clearly have that this year."
For sheer numbers it's hard to argue: currently we've got Mass Effect 2, Splinter Cell: Conviction, Alan Wake, Crackdown 2, Fable 3 and Halo Reach along with exclusive content for other third-party releases. And that's just what was on show at X10, Greenburg pointed out.
"It's going to be a big year for us. And not just for core games, but what we're going to do with Xbox Live, we're going to bring Project Natal this holiday."
There weren't any Project Natal games at X10, but we're expecting it to be the centrepiece of Microsoft's E3 showing. In the meantime, X10 had plenty of more traditional releases to play: read our roundup of the event to see the latest screenshots and videos.