Videogames industry analyst Michael Pachter says that Borderlands has been 'sent to die'.
"Sent to die... I think Borderlands is the definition of a game that should have had its own window and not be up against all this stuff," Pachter explains.
"It's absolutely the same audience. I don't think it's as much an RPG as they would like us to believe. If it's an RPG, Dragon Age is going to kick its butt; and if it's a shooter, Call of Duty or something else is going to kick its butt."
A harsh way of looking at it but is he right? Don't forget to read our Borderlands review if you haven't done so already!